Access Innovations Presents a Webinar Series for ASIS&T
Leveraging Your Taxonomy
The traditional use of taxonomies is still valid and tremendously significant, enabling precise and complete search returns. However, with the evolution of web and search technologies, there are new approaches that help users discover additional resources, make effective collaborations, and better use the mountains of information available to them. Carefully built taxonomies and intelligent indexing, provided by inspired information architects, have been built into portals and web sites that engage users and provide them with new ways to connect. Publishers and others who sell content find these linkages good for business, making it easier for their visitors to identify content valuable to them, and turning them into return visitors.
January 27, 2011, 11:30 am - 12:30 pm ET
Semantic integration - Leveraging the taxonomy
Marjorie M.K. Hlava, presenter, has been involved with well over 200 taxonomies over the last 38 years, starting back when they were the narrow province of backroom indexing operations to create well formed and indexed secondary publications, or the guide to a field of expertise. Within the last few years taxonomies have become the avenue to access immense amounts of information through the web and a way to organize the avalanche of data flows to everyone connected. This session will cover ways to leverage the taxonomy created and applied. This will take what you learned in the last ASIS&T series and show you ways to apply that information to your own knowledge base.
Presented by Marjorie M.K. Hlava
To be discussed:
- Beyond search, the power of content links
- Connecting people, places, ideas
- Up-to-the-minute alerts for specialized interests
- Tricks for designing a thesaurus to create an information rich site
Semantic Integration presentation slides available here.
(Watch for email from ASIS&T for link to recording of full webinar for those who registered.)
February 3, 2011, 11:30 am - 12:30 pm ET
Taxonomies in search
Search is the by word of the information industry. However, the recall, precision and relevance factors so heavily discussed within ASIS&T are often misleading, in some cases a canard. Why is this? Can search be improved by applying subject metadata from taxonomies? The taxonomies can be used on the front end through the GUI or attached to the records at the time of creation and load. Where do the terms have the most impact? Marjorie M. K. Hlava, will present this fast-paced one-hour webinar.
Presented by Marjorie M.K. Hlava, President, Access Innovations, Inc.
To be discussed:
- Overcoming the typo in search queries
- Offering the user ways to broaden his exploration
- Helping the specialist direct a more precise query
- Presenting the user with resources beyond the repository being searched
February 10, 2011, 11:30 am - 12:30 pm ET
Setting up the store - Taxonomies in e-commerce
Jay Ven Eman, Ph.D., will explore the application of taxonomies for e-commerce using the case study approach. He will guide the listener through the creation of an e-commerce platform to show the behind-the-scenes implementation. There is great variation in the ways that taxonomies are and can be applied in e-commerce. Through examples of web delivery, web search, and connection to store layout, you will learn the variety and application of these tools.
Presented by Dr. Jay Ven Eman, CEO, Access Innovations, Inc.
To be discussed:
- Using controlled vocabularies in marketing
- Using a taxonomy to increase sales
- Ontologies’ place in e-commerce
- A preview of e-commerce on the semantic web
Setting up the store presentation slides available here.
February 17, 2011, 11:30 am - 12:30 pm ET
People directories and author networks based on taxonomies
Bert Carelli understands the need to connect through the maze of internet options. Many people are online and publishing. How do you find them? Which are the right ones? A combination of directory creation with author disambiguation and subject metadata tagging enables a strong connection for researchers and community building.
Presented by Bert Carelli, former Vice President for Business Development
To be discussed:
- Developing networks of specialists, researchers, and interest groups
- Disambiguating people’s names and name variations
- Current efforts to maintain author and researcher directories
- Integrating people information with content resources to enrich content offerings
People directories and Author networks presentation slides available here.
